DRD works with business and individuals to first understand then help manage their reputations. This work ranges from auditing current perceptions of clients and developing programs to ensure any misconceptions are corrected, to analyzing how information about clients is presented. DRD frequently creates content for websites, social media channels and corporate materials to ensure that consistently accurate information is available and easy to find.

DRD's approach is driven by combining the deep experience of its senior partner team with rigorous analysis and interrogation of issues to ensure that its programs deliver meaningful impact.

DRD’s partners have held senior roles in government, the law, international corporations, charities, and leading public affairs consultancies. DRD partners believe that combining the insight of relevant institutions with the experience of engaging stakeholders and delivering campaigns across the globe ensures that, when clients have only one chance to get things right, DRD partners are consistently able to meet and exceed their clients’ expectations.